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Napa Green | Champion Story
Most wineries don’t pursue sustainability certification for marketing purposes. But, an increasing number of studies shows both consumers and trade value environmental stewardship and use this information in their wine purchasing and sales decisions.
Sustainability can help differentiate your wine and serve as a tiebreaker on the shelf. In one of their key Canadian markets, Jackson Family Wines recently tested the correlation between advertising their environmental commitment and sales. The result? A 19 percent sales increase simply by using bottleneckers with sustainability information. A 2017 study from Cone Communications offers additional support: of 1,000 U.S. consumers surveyed, 89 percent said they would switch to a brand associated with a good cause given similar price and quality.
In 2016, Wine Opinions surveyed 457 retailers, wholesalers, distributors and importers. More than 70 percent said that sustainable practices often or sometimes served as a factor in choosing a wine to market or sell to customers. When asked why, 72 percent said there is increased demand for sustainably produced wines; 71 percent said they personally care about sustainable or environmental attributes of wines; and 67 percent said sustainable production is a useful selling feature or attribute of the wine.
There is also growing evidence that wine consumers are willing to pay a premium for sustainable products. A 2015 Nielsen Global CSR study found that more than 70 percent of millennials and 50 percent of baby boomers were willing to pay more for a socially or environmentally responsible product. In 2017, Sonoma State University surveyed 300 wine consumers and the majority indicated they would pay $1-3 more for a bottle of certified sustainable, organic or Biodynamic wine. Notably, economists at Washington State University recently analyzed 45,000 red wine ratings by Wine Spectator from 1989 to 2014 and found that Napa Green certified wines demanded a price premium of $4.40 a bottle.
Napa Green is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates systematic soil to bottle certification for wineries and vineyards, and provides the resources, tools and connections to continuously level up leadership. In 2021, Napa Green was the first sustainable winegrowing program in the world to redevelop Vineyard certification standards to focus on climate action, regenerative carbon farming, and social equity. In 2022, Napa Green and community partners launched the first of its kind, six-event RISE Climate & Wine Symposium (formerly THRIVES) with over 65 leading speakers and 40 “Sustainable Services & Solutions” partners and sponsors.
Congratulations to @etudewines for achieving @napagreen winery recertification!
Etude Wine’s sustainability initiatives encompass everything from cover crops, solar powered facilities, recycled water use and water-wise landscaping, wetland and habitat restoration, wildlife corridors, stunning pollinator gardens and more. For a truly immersive sustainability experience with expressive wines with a holistic winemaking approach.
#climateaction #winetasting #wineindustry
Being with a community of people who are excited about biodiversity, healthy ecosystems, and climate resilience is good for the soil and the soul!
Whether you’re regenerative curious or ready to get regenerative certified, reach out to join this community! You’ll get access to support, resources, practical guidance, and incredible field days like this one @bedrockwines with @napagreen and @regenerativeviticulture
#regenerativeviticulture #OneBlockChallenge #climateaction
There’s still time to register for the @napagreen and @regenerativeviticulture #OneBlockChallenge informational sessions!
Register for either session at the link in our bio:
December 9th from 9:00-10:00 am
December 11th from 9:00-10:00 am
#soilhealth #regenerativeviticulture
@napagreen and @regenerativeviticulture partnered to bring the #OneBlockChallenge to Napa County winegrowers!
Tomorrow is the first virtual informational and onboarding session, so bring your questions, curiosity and excitement and hop on zoom to learn more.
#climateaction #regenerativeviticulture
Help us celebrate this historic milestone!!
100% of @napagreen’s Certified Vineyard members successfully phased out Roundup, setting a new standard for wine industry leadership.
Thank you to all of our members for your continued leadership and dedication to sustainability. Your choices impact meaningful change in our industry.
#climateaction #winebusiness #regenerativeag
What makes the #OneBlockChallenge so special? Hear from @regenerativeviticulture Co-Founder, @stephen_de_mirabeau!
The first informational session is next week so come with your questions. Learn more or get involved at the link in our bio.
#regenerativeag #regenerativeviticulture climateaction
@napagreen is a non-profit focused on climate action in the wine industry!
This #GivingTuesday consider donating any amount to support regenerative farming practices, sustainable wine production, and strengthening our community.
#climateaction #nonprofit
Happy Thanksgiving! We are so grateful for our incredible members and their teams, the community, our board, and all of the people who support climate action by drinking @napagreen certified wines!
Cheers! 🍂 🍁 🍃
#climateaction #nonprofit #wineindustry
Join us @beringervyds Hudson House on December 11th for wine and updates!
At the end of each year we like to bring together our team, members, and community to discuss some of the highlights from the past year, and what’s ahead in the new year.
➡️ Ticket link in bio.
#community #nonprofit #winetasting
What is regenerative viticulture and where do I even start?!?
Last week, @napagreen and @regenerativeviticulture launched the #OneBlockChallenge in Napa, creating an accessible pathway for growers to start with just one block, while providing support and mentorship for regenerative practices.
To hear the workshop recording from @chuckschembre or to learn more about the One Block Challenge or Napa Green Vineyard Certification, head to the links in our bio.
#climateaction #regenerativeag
@napagreen has a @candiddotorg GuideStar Gold Seal of Transparency, which shows our nonprofit’s commitment to accountability. It also let donors see insights into our organization and operation to make informed donation decisions!
Our valuable climate action work cannot happen without the support of our community, members, donors and sponsors!
Want to donate or make an impact in another way? Head to the link in our bio or reach out to connect.
#climateaction #nonprofit #nonprofitorganization
Day 2 of our Growing Regenerative Viticulture event was amazing!
We learned about the onsite regenerative practices from @bedrockmorgan and @j_neustadt, heard the technical side of how these practices work from @chuckschembre, learned sampling techniques from @soilrainandhope, and saw the data and insights from @sectormentor and @grape_cowboy.
Thanks to all who attended and to @bedrockwines for hosting!
➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio.
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Today @napagreen and @regenerativeviticulture proudly launched the One Block Challenge in Napa, an initiative to encourage winegrowers to adopt regenerative viticulture practices on a manageable scale.
We heard from an incredible group of regenerative agriculture experts, practitioners, and leaders who shared valuable insights and success stories.
Thanks to our attendees, @opusonewinery for hosting, and our exceptional speakers: @chuckschembre @stephen_de_mirabeau @cainethompson @soilrainandhope @forrestellab and @hilarysgraves.
➡️ Visit the link in our bio to sign up for the One Block Challenge or learn more!
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Applications for the California Green Medal Sustainable Winegrowing Leadership Awards 2026 awards are now open!
California’s wine industry is a global leader in sustainable practices due to the dedication of its vineyards and wineries in setting high standards for: 🍇 Environmental stewardship
🍇 Being a responsible employer and community member
🍇 Implementing innovative and sustainable business practices
We invite you to apply for the California Green Medal Sustainable Winegrowing Leadership Awards to highlight your excellence!
Apply Now at greenmedal.org/apply.
#CAGreenMedal #SustainableWine #WineIndustry #Sustainability #SustainableWinegrowing
#CaliforniaGreenMedal #WineBusiness #Wine
What Do Consumers Ask Winemakers Most Often? Chimney Rock Has Some Answers
We love this @grapecollective conversation with @elizvianna, the Winemaker and GM @chimneyrockwinery!
#sustainablewine #winetasting #winebusiness #regenerativeag
We are thrilled to be nominated for the @napachamberofcommerce Community Benefit Organization of the Year!
🗳️ Cast your vote daily from now until November 21st. Link in bio!
#nonprofit #napavalley #chamberofcommerce
